The Minnesota Timberwolves today announce a new partnership with DraftKings, the largest U.S.-based online gaming destination for fantasy sports competitions. The partnership includes a new fan sweepstakes and DraftKings becoming presenting partner of the Timberwolves Team Stats social media feature and WolvesCast, the home of Timberwolves podcasts.
“Fantasy sports gaming is a huge and rapidly growing industry and is something that many of our fans are interested and engaged in. This partnership and industry category opens up some great new opportunities to further connect and engage with our fans,” said Ryan Tanke, Timberwolves Senior Vice President and Chief Revenue Officer. “DraftKings is our first partner from the fantasy sports industry, and we are proud to align our franchise with an organization that has such an incredible reach and customer base.”
“The Timberwolves have entered a new age as a team this year, and we definitely wanted to have DraftKings be a part of the growing excitement over what this team can accomplish moving forward,” said Paul Liberman, CMO and Co-founder of DraftKings. “We want daily fantasy sports to engage and electrify fans, and we’re looking forward to making that happen for Timberwolves fans by providing them with unique experiences and new ways to interact with the sport.”
The multi-platform agreement includes DraftKings digital courtside and basket stanchion signage for Wolves games in Target Center. DraftKings will also have a presence on Timberwolves.com as the presenting partner of WolvesCast. Wolves podcasts, produced by the Wolves Radio Network, include gameday content, guest interviews and the latest news from the Timberwolves and NBA. Podcasts are available at www.timberwolves.com/wolvescast. Additionally, the Wolves will also activate several social media promotions with DraftKings through its presenting partnership of Timberwolves Team Stats.
DraftKings will introduce the “Live Like a King” sweepstakes during the 2014-15 Wolves season. The four-week promotion will provide one winner with four VIP tickets to a Timberwolves home game, transportation to and from the game, a custom Wolves jersey, dinner before the game, a pre-game bench sit and a center court photo opportunity.
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, U.S.-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.
fama PR for DraftKings, Inc.